Adding to the acquisition spree of 2014, Google today announced the
acqui-hiring of London based startup spider.io. It’s a web based
security firm into checking the online advertisement frauds. Confirming
the news on the blog, Neal Mohan,VP – Digital Advertising, Google said,
Today we’re announcing our latest investment: we’ve completed an acquisition of spider.io, a company that has spent the past 3 years building a world-class ad fraud fighting operation.
Spider.io came into limelight last year, when it was able to identify the YouTube hijack
by a notorious adware company, Sambreel. The amount of deal is not yet
disclosed. From immediate effect, the 7 membered team founded by Douglas
De Lajer of spider.io will be joining Google.
Google further added,
Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts. Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results. Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.
Google also expressed its concern for the industry overall, “As an industry, we can address this issue and block those who seek to game the system. We can make digital the platform of choice for all marketers — including brands — to invest. And we can offer accountable media for all; we’re excited to take this big next step.”
Updates coming soon.
Author : Shivam Kotwalia, CodeKill
Today we’re announcing our latest investment: we’ve completed an acquisition of spider.io, a company that has spent the past 3 years building a world-class ad fraud fighting operation.
Google further added,
Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts. Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results. Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.
Google also expressed its concern for the industry overall, “As an industry, we can address this issue and block those who seek to game the system. We can make digital the platform of choice for all marketers — including brands — to invest. And we can offer accountable media for all; we’re excited to take this big next step.”
Updates coming soon.
Author : Shivam Kotwalia, CodeKill
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